Why do I insist on choosing round LED display – a rational “love” of design and function?

I’ve never considered myself a “conformist” person. Whether it is to decorate the showroom or design the shop window, I always wonder: is there a way to make people stop at the first glance, even if it is only two seconds.

Then I came across round LED display. At first, I just tried to dress in the corner of a pop-up shop, but the moment I really lit it up, I understood that this thing – not just a screen, it is a “visual nail house.”

Why did I choose the “round” LED?
In an age where everything is standardized and modular, we are too used to boxy screens, frames, menus, interfaces. And the circle breaks those inertia, like saying, hey, I’m different, you have to look at me.

The visual appeal is really strong. Humans are naturally sensitive to symmetry and roundness – just as we are more easily attracted to smiley faces, rounded leds have a natural “affinity”, which is especially suitable for displaying visual focal points such as logos, brand symbols, interactive prompts, and timelines.

I was working on an exhibition project, trying to use it to play brand story animation. A small circle, like a mini stage, is surprisingly efficient in conveying information. People unconsciously get close to it, like when they were kids staring at the candy machine.

Not only the design sense, the technical performance is also very “online”
To be honest, I’m not the kind of person who gets caught up in “looks,” even if it’s photogenic. The real reason I chose it was because it technically matched everything I wanted.

Resolution and color performance are not inferior to traditional LED screens. I used the P2.5 model, which showed the motion picture with a natural edge transition and no “jagged feel.”

The modular splicing design makes the diameter from tens of centimeters to two meters is not a problem, and the customized size according to the site is also very flexible, especially suitable for ceiling decoration and LOGO background wall.

It supports synchronous and asynchronous playback control systems, and I can easily update content on my mobile App, whether I’m at an exhibition or a cafe.

The most important thing: it runs stable, dissipates heat well, and does not need me to worry about “crash” problems all day long. As you might expect, I ran it for seven days and nights in an outdoor art installation last summer, and survived a storm and a thunderstorm.

Which scenes are really suitable for circular leds?
Not every occasion is suitable for “round”, but in some places, it is as suitable as tailor-made.

For example, retail stores, using it to display the brand LOGO or play welcome words, can instantly enhance the brand atmosphere; In the exhibition, it is almost an eye-catcher, playing product stories or interactive content, which can make people linger; Dining and entertainment space, hanging on the cashier or wall, with the rhythm of lighting to play menus, interesting animations, both beautiful and atmosphere; Smart home field, embedded in the wall display weather, time, both practical and scientific sense; Even in urban art installations, multiple circular screens can be combined to create amazing large-scale light shows.

A few potholes I stepped in, by the way
Yes, I am a “rational romantic.” Although I like this product very much, but I am not blindly into the pit of the kind, the following points are my experience in the process of using it:

First, the installation position must be measured in advance. Once, in order to pursue a sense of visual symmetry, I forcibly embedded a 1-meter large screen in the center of the glass wall, and forgot to consider the location of the line, and finally had to change to wireless power supply + Bluetooth control, and the budget directly exceeded 30%.

Second, the content material can not be casually set ordinary video proportion. The circular screen isn’t a cut-and-cut for regular video, it’s more like a “content container” that would be weird to put in if the animation was designed in 16:9. It is necessary to find a designer who specializes in circular pictures in order to give full play to its real visual advantages.

Third, size determines impact, as well as budget. Custom round leds are much more cumbersome than square ones in the process. If the budget is limited, it is better to choose a small size and precision expression, but not to support “big”, and the real design sense of things never rely on the area stack.

Why do I think it’s the next “social fission weapon”?
Imagine a nice, cool round screen hanging in front of your store, playing a funny video or brand icon every once in a while. What do people do when they pass by? Take photos, video, send friends circle, with positioning.

Instead of spending money on advertising, users become communicators themselves.

A friend of mine who did cultural creation told me that he designed the circular LED as a “physical traffic entrance”, hung it for three months, and the growth of fans doubled directly, and even neighbors began to “punch the card”.

By the way, if you’re looking for a “little different” display…
That round LED display might actually be worth your while. It is not to replace the traditional screen, but to break through the traditional screen thinking.

It made me believe that design is not just a form, but an entrance to emotions; Technology is not just a parameter, but a vehicle for the story.

So if you are planning to do a special space design, marketing play, exhibition highlights, retail scene experience, perhaps it can let you go one step further, turn “good-looking” into “memorable”.