El arma secreta del enfoque espacial: ¿Qué puede hacer una pantalla LED circular?

Just how stunning can a circular LED display screen be? I completely overturned the exhibition hall design with a single screen

I originally thought I had seen all types of LED display screens. Arc-shaped, column-shaped, and even spherical screens… None of them surprises me any more. But it wasn’t until one time when I personally installed a pantalla LED redonda in a brand space project that I realized at that moment: Some visual experiences have to be “redondo”.

That wasn’t a big project and the budget was tight. El cliente acaba de lanzar una oración: “Quiero que la gente se detenga tan pronto como entran.” Solo por esta oración solo, Revisé el plan tres veces durante la noche. Finalmente, La inspiración golpeó y decidí probar una pantalla de pantalla LED circular con un diámetro de 1.2 metros.

Inesperadamente, El efecto fue asombroso.

La psicología y el impacto visual detrás del diseño circular

En comparación con las pantallas LED rectangulares tradicionales, La semántica visual de un círculo es completamente diferente. El círculo simboliza el centro, el foco, a sense of unity and continuity.

Have you noticed that when we see a circular light box or sign, our brain automatically focuses its attention in the middle? This is exactly the reason why I chose the round LED display: It naturally has the ability of visual focusing. It doesn’t need animation special effects or sound effects to attract attention. It just hangs there quietly and automatically catches everyone’s eyes.

Además, in spatial design, circles can always break the stiffness brought by conventional lines, creating a natural sense of rhythm and fluidity, which is especially suitable for Spaces such as exhibitions, retail stores, science and technology museums, and airport passageways.

Several “pitfalls” I encountered during installation

Para ser sincero, the first time I used a circular LED screen, it wasn’t as smooth as I had expected. Because it is not a rectangle spliced together by standard modules, but a customized structure, many details need to be paid special attention to:

Support structure: The edge force of the round screen is different from that of the traditional screen. Additional reinforcing parts must be designed; otherwise, it is prone to slight deformation after installation.

Content adaptation: The cropping of the video during playback is more complicated than you might think. It’s not simply about “rounding up” the original video. You must design suitable visual materials from the source to ensure a natural transition on the screen.

Pixel density issue: The central area of a circular screen has the most concentrated line of sight, so it is necessary to ensure that the pixel density in the center is high enough; otherwise, the picture will appear “blurry” o “blurry”.

It took me a full two days to debug the content that time before the playback screen could present a smooth and natural visual effect in terms of curvature. And the customer walked in and just said, “This round one of yours is very high-end.” After hearing this, I felt like laughing and crying at the same time – Todo el trabajo duro finalmente había sido recompensado.

¿Qué escenarios son adecuados para usar pantalla LED redonda??

Si también está considerando este formulario, Entonces sugiero dar prioridad a estos espacios:

Sala de exhibición de arte: El diseño circular sin marco exuda una fuerte sensación de futuro y tecnología, haciéndolo la combinación perfecta para espacios inmersivos.

Tiendas de lujo: El logotipo de la marca o los elementos icónicos combinados con pantallas circulares son herramientas potentes para mejorar la imagen de la marca.

Instalaciones interactivas del museo: La combinación de toque interactivo y pantallas circulares puede crear un sentido muy fuerte de ceremonia interactiva.

Diseño de techo o piso incrustado: La pantalla redonda integrada del piso es realmente impresionante, especialmente cuando se combina con el sistema de iluminación, parece una energía brillante bien.

En mis proyectos posteriores, Un cliente incluso usó la pantalla LED redonda como la decoración central del mostrador de recepción. Cuando los visitantes vienen a registrarse, the first sight of the welcoming message scrolling on the circular screen immediately enhances their impression of the brand.

Content is the “soul”.

Many people think that a screen with a different shape represents a sense of design, but that’s not entirely true. The circle is merely a carrier; what truly touches people is still the content. In particular, how visual content can interact with space and brand narrative is a systematic project.

I suggest that every time you use round LED display, you should reserve sufficient budget for original content. Even if it’s just a static Logo animation, please design it carefully. Because in a circle, each frame will be infinitely magnified.

I have a little tip of my own: when designing the content, I give priority to using the three forms of central rotation, ripple diffusion and radial transition. The effect is very good and can maximize the advantages of the circle.

In a temporary exhibition project, VisualPower una vez adoptó una combinación de múltiples pantallas de forma irregular, incluyendo circular, hexagonal, y formas en forma de anillo. Entre ellos, la pequeña pantalla circular resultó ser la “lugar de check-in” donde los visitantes tomaron la mayor cantidad de fotos. Esto me asegura aún más que la pantalla LED redonda no es solo un accesorio del diseño., Pero un verdadero elemento constituyente de la experiencia.